Libby Illustration Expansion
Packaging Design | Illustration
Collaborators
Amanda Perez, Creative Director
Year
2026
The ProjectThe magic isn’t in the ornament. It’s in motion. These elements inject human energy into the system and help to visually emphasize that Libby isn't just another non-alc one-off, we know what we’ve got is good, and we’re done playing small about it.
This round builds on your foundation while defining an illustrative style that is more ownable to Libby. We’re dialing out anything fussy and leaning harder into clean, directional flow.
Refinements to the Sparkling White back panel illustration to better align it with the front label treatment.