Libby Illustration Expansion

Packaging Design | Illustration

Collaborators
Amanda Perez, Creative Director

Year
2026


The Project
  • The magic isn’t in the ornament. It’s in motion. These elements inject human energy into the system and help to visually emphasize that Libby isn't just another non-alc one-off, we know what we’ve got is good, and we’re done playing small about it.

    This round builds on your foundation while defining an illustrative style that is more ownable to Libby. We’re dialing out anything fussy and leaning harder into clean, directional flow.

Refinements to the Sparkling White back panel illustration to better align it with the front label treatment.