Caraway
Target Holiday Packaging
Packaging Design | Retail Display | Campaign Concept
Collaborators
Taylor Lehanen, Director of Print
Celeste Wilson, Junior Designer
Year
2026
The ProjectConceptualize and create a packaging system and endcap to live in Target retail locations for the 2026 Holiday Season.
Caraway Exclusive Concept Packaging
The little black dress of cookware. Worth staying up for. The transition into New Year’s Eve and Matte Black. This phase reframes the launch as a limited-edition self-gifting moment centered around taste, urgency, and reinvention.